{"id":6163,"date":"2025-05-06T13:46:51","date_gmt":"2025-05-06T13:46:51","guid":{"rendered":"https:\/\/amea-global.com\/?p=6163"},"modified":"2026-02-09T13:22:19","modified_gmt":"2026-02-09T13:22:19","slug":"agri-sme-segmentation-a-pathway-to-smarter-business-models","status":"publish","type":"post","link":"https:\/\/amea-global.com\/fr\/agri-sme-segmentation-a-pathway-to-smarter-business-models\/","title":{"rendered":"Segmentation des PME agricoles\u00a0: une voie vers des mod\u00e8les \u00e9conomiques plus intelligents"},"content":{"rendered":"<p>Les PME agricoles ont besoin de services de d\u00e9veloppement commercial adapt\u00e9s \u00e0 leurs capacit\u00e9s actuelles et \u00e0 leurs ambitions futures. Une nouvelle note d&#039;orientation encourage la segmentation comme strat\u00e9gie essentielle pour am\u00e9liorer les r\u00e9sultats commerciaux, tant pour les entreprises agricoles que pour les prestataires de services d&#039;aide \u00e0 la d\u00e9cision et d&#039;assistance technique qui les accompagnent.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"240\" height=\"240\" data-id=\"6166\" src=\"https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-1.png\" alt=\"\" class=\"wp-image-6166\" srcset=\"https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-1.png 240w, https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-1-150x150.png 150w, https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-1-12x12.png 12w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"240\" height=\"240\" data-id=\"6168\" src=\"https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-5.png\" alt=\"\" class=\"wp-image-6168\" srcset=\"https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-5.png 240w, https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-5-150x150.png 150w, https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-5-12x12.png 12w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"240\" height=\"240\" data-id=\"6167\" src=\"https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-4.png\" alt=\"\" class=\"wp-image-6167\" srcset=\"https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-4.png 240w, https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-4-150x150.png 150w, https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-4-12x12.png 12w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" data-id=\"6169\" src=\"https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-3.png\" alt=\"\" class=\"wp-image-6169\" srcset=\"https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-3.png 240w, https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-3-150x150.png 150w, https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-3-12x12.png 12w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" data-id=\"6170\" src=\"https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-2.png\" alt=\"\" class=\"wp-image-6170\" srcset=\"https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-2.png 240w, https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-2-150x150.png 150w, https:\/\/amea-global.com\/wp-content\/uploads\/2025\/05\/Visual-2-12x12.png 12w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les prestataires de d\u00e9veloppement commercial devraient lire ce guide\u00a0:<\/h2>\n\n\n\n<p><strong>\u2705 <\/strong>Apprenez \u00e0 segmenter les PME agricoles en cat\u00e9gories de base, comp\u00e9tentes et avanc\u00e9es \u00e0 l\u2019aide de crit\u00e8res pratiques.<\/p>\n\n\n\n<p><br>\u2705 D\u00e9couvrez quelles mises \u00e0 niveau du syst\u00e8me de gestion peuvent am\u00e9liorer la viabilit\u00e9 financi\u00e8re, d\u00e9bloquer la croissance tir\u00e9e par les ventes, cr\u00e9er des emplois et accro\u00eetre l\u2019acc\u00e8s au financement.<\/p>\n\n\n\n<p><br>\u2705 Identifier les am\u00e9liorations en mati\u00e8re de d\u00e9veloppement de produits et d\u2019acc\u00e8s au march\u00e9 qui am\u00e9liorent les moyens de subsistance des agriculteurs, stimulent la croissance des entreprises et augmentent la volont\u00e9 d\u2019investir dans le soutien BDS\/TA.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Consultez ou t\u00e9l\u00e9chargez la note d&#039;orientation compl\u00e8te :<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/amea-global.com\/wp-content\/uploads\/2025\/09\/ASLC-Guidence-for-improving-targeting-of-agri-SMEs-with-appropriate-business-development-services-and-technical-assistance.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9chargez la note d&#039;orientation compl\u00e8te<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/amea-global.com\/wp-content\/uploads\/2025\/09\/ASLC-Guidence-for-improving-targeting-of-agri-SMEs-with-appropriate-business-development-services-and-technical-assistance.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">ASLC - Guide pour am\u00e9liorer le ciblage des PME agricoles gr\u00e2ce \u00e0 des services de d\u00e9veloppement commercial et une assistance technique appropri\u00e9s<\/a>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Consultez ou t\u00e9l\u00e9chargez le r\u00e9sum\u00e9 d&#039;une page :<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/amea-global.com\/wp-content\/uploads\/2025\/04\/ASLC-1-Pager_Effectiveness-of-Agri-BDS.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le r\u00e9sum\u00e9 d&#039;une page<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/amea-global.com\/wp-content\/uploads\/2025\/04\/ASLC-1-Pager_Effectiveness-of-Agri-BDS.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">ASLC-1-Pager_Efficacit\u00e9-des-Agri-BDS<\/a>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Agri-SMEs need business development services that align with both their current capabilities and future ambitions. A new guidance note encourages segmentation as a core strategy to improve business outcomes &#8211; for both agri-enterprises and the BDS\/TA providers that support them. Why business development providers should read this guide: \u2705 Learn how to segment agri-SMEs into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[31],"tags":[],"class_list":["post-6163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/amea-global.com\/fr\/wp-json\/wp\/v2\/posts\/6163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amea-global.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amea-global.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amea-global.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amea-global.com\/fr\/wp-json\/wp\/v2\/comments?post=6163"}],"version-history":[{"count":1,"href":"https:\/\/amea-global.com\/fr\/wp-json\/wp\/v2\/posts\/6163\/revisions"}],"predecessor-version":[{"id":6672,"href":"https:\/\/amea-global.com\/fr\/wp-json\/wp\/v2\/posts\/6163\/revisions\/6672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amea-global.com\/fr\/wp-json\/wp\/v2\/media\/6164"}],"wp:attachment":[{"href":"https:\/\/amea-global.com\/fr\/wp-json\/wp\/v2\/media?parent=6163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amea-global.com\/fr\/wp-json\/wp\/v2\/categories?post=6163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amea-global.com\/fr\/wp-json\/wp\/v2\/tags?post=6163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}