Between 2020 and 2025, World Vegetable Center (WorldVeg) and SNV are implementing the Veggies for Planet & People (V4P&P) program in Ethiopia and Kenya. This case study delves into V4P&P’s Vegetable Business Network (VBN) model to evaluate its overall effectiveness, success factors, and challenges. The VBN model is based on iCRA’s Agribusiness Cluster Approach (ABC).

By December 2023, 219 VBNs had been established: 80 in Ethiopia and 139 in Kenya. In Kenya, 73% of the VBN members are women and 27% are youth, including women. In Ethiopia, the VBNs constitute 33% women and 49% youth. In Kenya the program is on track for regenerative agriculture and jobs creation and in Ethiopia the program is on track for sales of produce and jobs creation.