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AMEA Kenya (AMEA KE) is the Kenya Local Network of the Agribusiness Market Ecosystem Alliance (AMEA). Hosted by Africa Turnaround Limited (ATL), AMEA KE convenes public and private actors to strengthen Kenya’s Business Development Services (BDS) ecosystem so support consistently translates into real traction — jobs, incomes, and growth — starting with farmer organisations and agricultural MSMEs.
AMEA Kenya is a convening and coordination platform bringing together BDS providers, farmer organisations, agri-SME platforms, financial institutions, ag-tech actors, government stakeholders, and development partners to professionalise enterprise support and strengthen the market ecosystem around farmer organisations and agri-SMEs.
Our role is not to replace existing programmes or platforms, but to align actors around shared standards, practical tools, and common indicators — enabling Kenya’s BDS investments to reinforce a coherent, market-led system rather than remain fragmented.
Hosted by Africa Turnaround Limited (ATL), AMEA KE provides a secretariat function that coordinates learning, convenings, and adoption support — while working toward a Kenya-owned, multi-stakeholder governance arrangement as the roadmap scales.
Kenya has a vibrant enterprise support landscape, but outcomes are often diluted by fragmentation, uneven service quality, and limited coordination across capability-building, finance linkages and market linkages. Too often, activity delivery does not translate into sustained enterprise performance — revenue growth, jobs, investment, competitiveness — especially for rural and underserved segments.
The Kenya BDS Vision responds by shifting the ecosystem toward standards-driven, performance-focused, market-led BDS. This approach strengthens quality and comparability through KS/ISO 18716 (KS 18716), reinforces learning through a Community of Practice, and scales reach through blended delivery models and interoperable platforms — while tracking a small shared set of indicators so Kenya can benchmark results and learn what works at scale.
Vision Statement
Kenya has a coordinated, standards-driven, market-led BDS ecosystem that enables agricultural MSMEs and farmer organisations to grow, create decent jobs, and improve the livelihoods of smallholder farmers and rural households.
Performance BDS
The Core Idea
Under the Kenya BDS Vision, BDS is a performance pathway — not training alone. It combines (i) capability-building (training + coaching), (ii) access to finance (A2F), and (iii) access to markets (A2M), supported by KS/ISO 18716 quality guidance and shared indicators for accountability.
Theory Of Change
Strategic Pillars
(2026 – 2028)
Pillar 1: Enabling Policy & Governance
Strengthen national stewardship and coordination so KS 18716 and shared indicators become reference points in major BDS investments and programmes, reducing fragmentation and improving enterprise outcomes.
Pillar 2: BDS Quality Standards (KS/ISO 18716)
Make KS 18716 practical in Kenya through a Service Delivery Framework, implementation guidance, and shared QA tools, enabling consistent quality, comparability, and credible quality signals.
Pillar 3: BDS Community of Practice (CoP) & Learning-in-Action
Build an action-oriented CoP that convenes actors, solves delivery bottlenecks, and generates learning products so proven practice spreads faster and standards uptake becomes normal.
Pillar 4: Blended BDS Platforms, Data & Interoperability
Catalyse a market-led BDS ecosystem by pooling resources and co-investing in proven, standards-aligned models — accelerating scale, inclusion, and measurable traction.
Pillar 5: Innovation & Cost-Share Financing Facility
Catalyse a market-led BDS ecosystem by pooling resources and co-investing in proven, standards-aligned models — accelerating scale, inclusion, and measurable traction.
Pillar 6: Awareness, Adoption & Ownership Campaign
Run an always-on adoption engine that makes alignment easy: toolkits, clinics, credible signals (‘Aligned to the Kenya BDS Vision / KS 18716’), media partnerships, and public tracking of progress.
Downloads
Kenya BDS Vision Handbook
(2026–2028)
Kenya BDS Vision Catalytic Event & Campaign Concept Note
Standards in Practice
KS/ISO 18716 Operationalisation
Blended Delivery at Scale
Platform-Enabled Performance BDS
Adoption Clinics
Align in 30-60 Days
Deal Room & Partnerships
From Interest to Commitments
Learning-in-Action & Evidence
From Interest to Commitments
For Members
For Strategic Partners
(DFIs, donors, corporates, government programmes, apex bodies)
Content to be supplied
Governance (High Level)
AMEA Kenya functions as the local backbone convenor for the Kenya BDS Vision and the BDS Community of Practice (CoP). In the early phase, the AMEA KE Secretariat (hosted by ATL) provides coordination and follow-through while supporting a pathway toward a Kenya-owned, multi-stakeholder governance arrangement.
Suggested thematic working groups / taskforces:
Contact
AMEA KE Secretariat and Host: Africa Turnaround Limited (ATL)
KE BDS Vision Interim Secretariat and Host: Africa Turnaround Limited (ATL)
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